L’Oreal USA / Matrix Essentials, a leader in the professional hair care products industry, was looking for a package to convey the high quality image of its new Amplify™ Volumizing System hair care product line. Because the technology used to create these products was new and innovative, Matrix not only patented the production process but also introduced the line through the salon industry's biggest product launch ever. Diamond Packaging was chosen to create the packaging for this exciting new product line.

In the package development process for the Amplify™ Volumizing System, Diamond Packaging developed a carton that would be both creative and functional when put on display. A double carton design was chosen for two reasons: to emphasize the free product promotional offer and also to enhance its overall appeal when on display. The double carton lends itself to drawing attention to the free product inside of the right carton, in this case either Amplify™ Spritz or Amplify™ Volumizing Shampoo. Thus the package will help sell the product by increasing the customers perception of value. Another purpose of this design was to alternately display both the product and the photograph of the model, depending on how the carton was folded. This new use of a conventional package gives the product even more impact in the retail environment.