New Dana Perfumes Corporation, a leader in the fragrance market, was looking for a totally different packaging approach for its introduction of their new Secrets by Dana™ perfume.

New Dana wanted the packaging to reflect the essence of the product and give it an elegant, upscale appearance. They placed their confidence in Diamond Packaging to create a carton as alluring as the fragrance itself.

Diamond Packaging developed a PVC plastic folding carton that reveals the beauty of the bottle’s shape and complements the fragrance’s delicate nature.

The graphics combine attractive text and colors, including Process Blue and PMS 877 Metallic Silver. Two hits of opaque white help the colors and text stand out against the clear background, while the UV coating imparts a hard, scratch-resistant surface to the plastic substrate.

Foil stamping the inside of the carton including the side, top and bottom panels, beautifully complements the graphics and gives the entire carton an impressive bluish hue. In fact, the effect creates the illusion that the clear front and back panels are actually printed.

The new packaging beckons from the shelf, helping Secrets by Dana™ stand out in the crowded retail environment.