Godiva Chocolatier, Inc., a leader in the premium confectionery market, recently introduced a two piece version of their Caramel Nouveau Collection of chocolate and caramel candies. Diamond was chosen to help develop the packaging for these sumptuous new creations.

Godiva wanted a distinctive design for their Caramel Nouveau Collection, but one which leveraged their traditional branding.

The graphics were designed on Godiva's exclusive gold foilboard to leverage their distinguished brand identity. In a departure from their traditional packaging, however, a beautiful copper foil was stamped over the foilboard to lend a distinctive appearance to the package. Printing two hits of opaque white prior to printing the four color process inks helps the candy image stand out against the gold background. Additionally, an intricate embossing pattern was applied to the copper foil stamped area to further accentuate the graphics.