Diamond Packaging has again been selected to produce the holiday packaging for the L’Oreal USA / Matrix line of hair care products. Prominently displayed at fine hair salons nationwide, the annual promotion is a proven success, and highlights the value of creativity and shelf appeal.

L’Oreal USA / Matrix, a leader in the professional hair care products industry, sought to create an exciting and breathtaking holiday program that maximizes Matrix presence across multiple brands in the salons. Targeting females, 25-55, the holiday promotion is perfect for Matrix users looking for holiday gifts or “self gifting”.

Matrix launched the holiday gift sets for six of their popular lines (Biolage™, Amplify™, Sleek.look™, Logics®, Trix, and Curl.life) in distinctive packaging with brand-identified colors. The creative cartons deliver impact at salons, and help reinforce a hip, stylish image for the company.

Diamond utilized special graphic techniques to elevate a standard tuck carton to an unprecedented level.

All cartons feature a .022 SBS foilboard complemented by stunning holographic foil stamping and embossing. The holographic foil was chosen for its striking visual impact and its evocation of snowflakes, making it perfect for the holiday season.

Special color inks and matte UV coating further enhance the graphics. Two hits of white help distinguish the text against the dazzling backgrounds. A total of nine different colors and 14 different graphic versions were produced for the U.S. and Canadian markets.

Diamond designed features into the structure for packaging line simplicity as well as for marketing purposes.

The die cuts on the front panel retain the rigidity of the carton and also maximize brand identity by allowing the products to show through. Several structures incorporate a separate SBS insert (inner cell) to stabilize smaller-sized bottles. Perforated tags on the front panel communicate pricing information at the time of purchase, yet can be removed prior to gift giving.