Brilliantwhite™
Overview
Brilliantwhite™ is a radical breakthrough in dental research and development, formulated to achieve improved oral health and an unprecedented degree of whiteness.
Livingston-Short Hills Dental Associates, Inc, turned to Diamond Packaging to create a family of cartons that conveyed the product’s message of delivering a luminous, radiant smile.
Marketing Goals
The Brilliantwhite™ Professional Smile Tooth Whitening System was created by a noted cosmetic dentist and formulated by leading chemists with advanced ingredient technology. Diamond's task was to design packaging that captures the essence of the brand and attracts consumer and professional attention in the marketplace.
Solution
Diamond delivered by utilizing structural and graphic techniques to create cartons that both functionally and stylistically surpass similar products on the market.
Each of the cartons were specifically designed to maintain their integrity without the need for heavier paperboard or corrugated board.
The Step 1 (ActiGel™) and Step 2 (ActiWhite™) product cartons were designed with notch locks on the bottom closures due to weight considerations. The kit carton was designed with a reinforced auto bottom, and features a glued inner cell to keep all three products separated.
Invercote G paperboard was selected because it is designed for products and prestige packaging where an exceptional aesthetic result is desired. The printing side of Invercote G is triple coated and finished to a matte level, resulting in a very bright white printing surface perfect for conveying the image of the product.
The subtle graphics were achieved by printing a single color (PMS# 286) with a special effects pigmented aqueous pearl coating. The blue-pigmented “Interference Coating” enhances the color of the ink and adds color shifting properties. The cartons were overcoated with stamp-able UV gloss coating, and then hot stamped with silver foil to enhance the overall graphic presentation.
The combination of ink, coating, and stamping perfectly conveyed the product’s message of delivering a luminous, radiant smile.
The result is a promotional carton that captures the essence of the product and delivers impact in the consumer and professional environments.