Diamond Packaging 2008 Calendar
Overview
Diamond Packaging continues their annual tradition of producing a corporate calendar, a popular promotional item given to customers and suppliers.
Diamond set out to create a promotional piece that illustrates many of Diamond's internal capabilities, including creative design, stochastic printing, spot coating, foil stamping, and embossing.
Marketing Goals
This year's calendar introduces the Diamond greenbox initiative – our commitment to packaging solutions that are innovative and sustainable. Diamond set out to minimize paperboard and energy usage, yet still retain the popular three-month design.
Solution
By thinking creatively Diamond was able to minimize paperboard and energy usage, yet still retain the popular three-month design. The overall presentation imparts unusual depth and distinction through innovative structural design, material selection, spot coating, foil stamping, and multi-level embossing.
Diamond reduced the overall calendar weight, which offered the most significant opportunity to conserve raw materials and energy, reduce greenhouse gases, and minimize discards.
Diamond eliminated a backer panel by printing one of the months on an insert which is placed in the three dimensional header. Diamond also re-sized the calendar pages and shipper to reduce their environmental impact.
The dimensional header features an embossed image of a seedling within a folding carton set against a multi-level embossed image of trees in the background.
The backers feature an image of a windmill and a wind energy logo, highlighting the fact that the calendar was produced using 100% renewable wind energy – a green energy source which provides the greatest environmental benefits.
Solid bleached sulphate (SBS) paperboard was chosen for the header and backer panels due to its performance characteristics and the fact that it is 100% recyclable. The shipper was produced utilizing Kraftpak®, a high-yield, low density paperboard which offers a significant source reduction advantage compared to regular-density paperboard grades.
The result is a calendar that demonstrates Diamond’s commitment to innovation and sustainability today, tomorrow, and into a greener future.