Rochester, NY – Diamond Packaging today announced the introduction of Diamondessence™ combination packaging, new folding carton designs to leverage brand equity and deliver maximum impact on store shelves.

Diamond understands that packaging is branding. Innovations in structures and substrates offer marketers a number of competitive advantages, including perceived value, brand differentiation, and shelf prominence.

Diamond’s new combination packaging incorporates a wide variety of styles and materials that truly set products apart from their competition. The plastic and paperboard structures deliver maximum product visibility and package integrity, while dramatically showcasing the products inside.

Several designs integrate plastic as the primary substrate to provide a three-dimensional view of the product inside. Other designs feature custom die cuts that leverage the primary container's logo or shape, thus enhancing brand identity.

Diamond also employs techniques such as hot foil stamping, embossing, and specialty coating for the utmost in design flexibility.

Diamond will introduce the designs through a new ad campaign, media interviews with trade press, targeted promotional mailings, and a new microsite dedicated solely to Diamondessence™ combination packaging. Website visitors will also have the option of requesting a free mock-up sample with their graphics.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging for companies including Bausch & Lomb, Beiersdorf, Bristol-Myers Squibb, Coty, Godiva Chocolatier, Procter & Gamble, and L’Oreal USA. As part of the Global Packaging Alliance (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Diamondessence™ combination packaging, visit the website at www.diamondpackaging.com/combination.