Rochester, NY – Coty Inc., the world’s leading fragrance company, and Disney-ABC Television Group’s Touchstone Television recently introduced Forbidden Fruit, a new fragrance inspired by the hit television show Desperate Housewives. Diamond Packaging was chosen to design and manufacture the cartons for this exciting product launch.

Coty’s outstanding success in developing fragrances is enhanced by aligning themselves with celebrities and franchises that resonate with consumers. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the television show’s personality and style.

“The Desperate Housewives zeitgeist continues to gain momentum,” said Bernd Beetz, Coty Inc. CEO and architect of the company’s growing celebrity fragrance portfolio. “Only Coty, and our passionate team of experts, could capture the essence and attitude of the most distinctive, daring show on television today.”

Diamond employed subtle graphic techniques to produce packaging that reflected the complexity and captivating beauty of the women of Wisteria Lane. The cartons feature .018 SBS paperboard complemented by foil stamping, and combination stamping (foil embossing) around the artwork on the front panel. The reverse is printed with a dramatic representation of the television show's stars. The structure also features a glued, inner cell to secure the fragrance bottle inside.

The stunning graphics were achieved by offset printing four-color process inks and two hits of red ink, inline with a dull, stampable UV varnish.

The result is a packaging design that delivers impact at the retail environment, and captures the essence of the iconic franchise.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging for companies including Bausch & Lomb, Beiersdorf, Bristol-Myers Squibb, Coty, Godiva Chocolatier, Procter & Gamble, and L’Oreal USA. As part of the Global Packaging Alliance (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Coty, call (212) 479-4300 or visit the website at www.coty.com.