Rochester, NY – Diamond Packaging of Rochester, NY earned recognition in the prestigious 2006 AmeriStar Package Awards Competition sponsored by the Institute of Packaging Professionals (IoPP). Competing against hundreds of entries from packaging and design firms from around the country, Diamond won an award for the Redken Bulk Up Counter Display produced for Redken Laboratories, Inc.

This year’s AmeriStar Award winners were selected by a panel of 23 experienced packaging professionals. Entries were rated on six criteria: innovation, product protection, economics, package performance, marketing, and environmental impact. Winning the award is a mark of excellence in the packaging field and recognition of superior achievement.

"We're especially honored to have received this award," said Harry Voss, Chairman of Diamond Packaging. "To have won against such great competition is a real achievement.”

Redken Laboratories is built on the foundation of beauty powered by science. Their patented protein technologies are the basis for all of their hair care and styling products, including their new Redken for Men Bulk Up Thickening Spray. They turned to Diamond Packaging to create a counter display that embodies the bold, modern spirit of the brand.

Diamond created a display that instantly draws consumers’ attention. The geometrically-inspired design combines a trapezoid shape with straight lines to convey a sense of dynamic energy. The inverted weight of the main panel contributes by visually communicating the sense of “bulking up”.

The fifth-panel structure integrates with the base on which the spray bottle is displayed, encouraging consumers to touch and hold the product. The stunning graphics, which were achieved by offset printing four-color process inks and one special color ink in-line with UV matte varnish, perfectly complements the color of the spray bottle.

Diamond also employed frequency modulated (FM) screening to deliver near photographic fidelity from an offset printing process. FM screening is unique in that it varies the number of dots used, as opposed to amplitude modulated (AM) screening, which varies the size of the dot. The 20-micron FM dot eliminates all issues related to screen angles, resulting in smoother vignettes and softer color-to-color transitions not possible with traditional four-color process printing.

Awards will be presented at the IoPP AmeriStar Package Awards Reception on May 16, 2007 during the Packaging Summit Expo and Conference in Rosemont, IL, where the winning entries will be prominently displayed.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging for companies including Bausch & Lomb, Beiersdorf, Bristol-Myers Squibb, Coty, Godiva Chocolatier, Procter & Gamble, and L’Oreal USA. As part of the Global Packaging Alliance (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about the AmeriStar Awards, contact Carole Schiller at (630) 544-5050 or visit the Institute of Packaging Professionals website at www.iopp.org.