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Diamond Partners With Coty On Shania Launch |
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 Coty Inc., one of the world’s largest and most successful beauty companies, recently introduced Shania by Stetson, an irresistible fragrance that captures the beauty, spirit, and independence of the renowned star. Diamond Packaging was chosen to design and manufacture the cartons and gift sets for this exciting product launch.
Coty’s expertise in developing products that resonate with consumers is enhanced by aligning themselves with celebrities who are involved with the entire creative process. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the celebrity’s personality and style.
“Shania influenced every aspect of the packaging,” said Marsha Brooks, Vice President, Marketing/Business Development, Coty Beauty US. “Even in its simplicity, the packaging really pops on the shelf.”
Diamond employed special graphic techniques for the gift set packaging, elevating a standard tuck carton to an unprecedented level. The cartons feature .024 SBS paperboard complemented by embossing and gold foil accents around the window and for the stars, which are prominently displayed on the carton. The gold stars, which are meant to represent studs, connect the package to both the country-western image of Shania Twain and to the Stetson brand.
The vibrant pink fragrance cartons feature two hits of pink, special flexo gold ink, and pearlized matte aqueous coating. Hot foil stamping and embossing further enhance the graphics. Flexo gold ink was applied in-line on Diamond’s new Heidelberg offset press equipped with a Flexokit chambered blade coating system. The Flexokit is optimized for metallic and pearl luster coatings, delivering denser coverage, with greater uniformity.
Diamond utilized frequency modulated (FM) screening to deliver near photographic fidelity from an offset printing process. FM screening is unique in that it varies the number of dots used, as opposed to amplitude modulated (AM) screening, which varies the size of the dot. The 20-micron FM dot eliminated all issues related to screen angles, resulting in smoother vignettes and softer color-to-color transitions not possible with traditional four-color process printing.
The result is a packaging design that delivers impact at the retail environment, and asserts a modern, spirited image for the brand.
For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com.
For more information on Coty, visit the website at www.coty.com.
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| RIT Students Win Packaging Competition |
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 Students from the Rochester Institute of Technology (RIT) earned top honors in the Paperboard Packaging Alliance's (PPA) first annual Student Design Challenge competition. The competition challenged students to create a promotional piece showcasing the functionality of paperboard packaging. The RIT team was mentored by Lesley Bates, structural designer at Diamond Packaging, and Bill Wynkoop of Lazer Inc.
The winning entry, titled "Build Innovation", was designed by Jennifer Farrin (senior), David Lickstein (senior), and Robin Matusik (senior).
The structure was constructed with a push-out tray and windowed sleeve that features the "Build Innovation" message when closed, and reveals the PPA website address as the tray is pushed out of the sleeve. The tray top opens to reveal 10 slotted "building" cards that describe paperboard attributes such as "renewable", "promote", "protect", "versatile", and "recycle."
“Paperboard is versatile material coming from renewable and recycled resources and serving markets from pharmaceuticals/healthcare to software, candy to cosmetics, and beverages to food,” said Deanna Jacobs, RIT professor of packaging science. “Creative uses of material will ultimately save resources and energy and continue to meet the demands of the supply chain.”
The RIT team was mentored by Bill Wynkoop ’87 (packaging science) of Lazer Inc. and Lesley Bates ’89 (packaging science) of Diamond Packaging. Both are adjunct professors in packaging science.
For more information about the competition, visit the Paperboard Packaging Alliance website at www.paperboardpackaging.org. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com.
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The Allure of Plastic: A Look at APET
by Dennis Bacchetta
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 In the last issue we examined the characteristics and applications of polyvinylchloride or PVC.
This month we highlight another popular plastic substrate, amorphous polyethylene terephthalate, otherwise known as APET.
APET’s amorphous composition uniquely combines structural strength with glass-like clarity for a substrate that looks good and performs well for a wide range of applications.
APET resists cracking and does not whiten when flexed or bent. It is easily thermoformed (more quickly and economically than PVC), and its crystal-clarity makes it an ideal selection for attractive packaging with maximum product visibility.
In addition to its visual appeal, APET also offers superior barrier protection, keeping products safe from external liquids and gases, and promoting retention of product flavor and aroma. APET is clearly durable, tolerating temperatures from -40C to +70C. Because it is non-toxic, environmentally friendly, and can be sterilized by ETO and Gamma radiation, APET is well-suited for disposable food and medication packaging.
Advances in printing techniques have elevated APET to the arena of premium products. The application of custom colors and foil stamping greatly expand your options for creative packaging that simultaneously protects and reveals the beauty of what’s inside.
The Gillette Company chose APET versatility for several of its high profile product launches, including Gillette for Women Venus™ and MACH3 Turbo.
The Venus plastic banner card was converted from .012 APET and features six different inks printed on one side of the substrate while the logo and other design elements were stamped with specially formulated foils on the other. The translucent nature of the plastic substrate evokes an elegant look and feel, allowing the beauty of the razor handle to show through.
APET uniquely retains product integrity while promoting customer interaction, making it a clear choice for applications as diverse as:
- Consumer goods
- Health and beauty items
- Pharmaceutical and medical products
- Food and confectionery
- Point-of-purchase (POP) displays
- Electronics packaging
- Apparel
- Toys
- Single-use products
- Gifts and novelty items
Plastic has added a whole new dimension to packaging, turning the ordinary into the extraordinary. As you can see, however, choosing a substrate is more complex than simply asking “paper or plastic?” Choosing a folding carton supplier with experience and expertise in converting plastic is just as important to the decision making process.
In a future issue we’ll explore polypropylene, another popular plastic substrate. In the meantime, consider the advantages of plastic for your next package design.
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