Diamond Partners With Coty On Desperate Housewives Launch

Coty Inc., the world’s leading fragrance company, and Disney-ABC Television Group’s Touchstone Television recently introduced Forbidden Fruit, a new fragrance inspired by the hit television show Desperate Housewives. Diamond Packaging was chosen to design and manufacture the cartons for this exciting product launch.

Coty’s outstanding success in developing fragrances is enhanced by aligning themselves with celebrities and franchises that resonate with consumers. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the television show’s personality and style.

“The Desperate Housewives zeitgeist continues to gain momentum,” said Bernd Beetz, Coty Inc. CEO and architect of the company’s growing celebrity fragrance portfolio. “Only Coty, and our passionate team of experts, could capture the essence and attitude of the most distinctive, daring show on television today.”

Diamond employed subtle graphic techniques to produce packaging that reflected the complexity and captivating beauty of the women of Wisteria Lane. The cartons feature .018 SBS paperboard complemented by foil stamping, and combination stamping (foil embossing) around the artwork on the front panel. The reverse is printed with a dramatic representation of the television show’s stars. The structure also features a glued, inner cell to secure the fragrance bottle inside. ›› more

Diamond Chairman to give keynote address at IADD-FSEA Odyssey 2007 on May 2, 2007

Packaging plays a different role when products are sold through home shopping channels

LUXE PACK NEW YORK scheduled for May 23-24, 2007 at the Metropolitan Pavilion in New York

PPC Video Viewed By 61% of U.S. Households

The Paperboard Packaging Council (PPC) recently announced that public television airings of its video, Spotlight On: Paperboard Packaging, reached two thirds of PBS households across the nation. According to data from A.C. Nielsen, the world’s leading market information company, PBS affiliates broadcast the program over 1,000 times during the latter months of 2006 reaching 61% of all U.S. television households in more than 150 markets. The video highlighting the benefits of paperboard packaging was viewed by more than 4.7 million Americans. Overall, PBS affiliates broadcasting the program scheduled an average of seven airings each.

Spotlight On: Paperboard Packaging was produced by Trivue Entertainment in cooperation with the PPC. “We’re thrilled with the success of the program,” said PPC’s President Jerry Van de Water. “It’s an important part of our mission to educate the public about the economic and social benefits of packaging made from paper-based materials. The video brings out facts about use of trees for paper packaging that are not known by many – that trees are grown on tree farms, just like vegetables, for example, and that five tress are planted for every tree harvested for our products.” ›› more

Designing With Foil - part 1
by FSEA

Understanding various production techniques and how the design can affect the final outcome of a project is very important to ensure the highest quality work at the most efficient cost. This segment is the first of a three-part series that will discuss areas of production where the design of a piece directly impacts cost, quality, and the overall success of the job.

Image Placement
When dealing with multiple passes of hot stamping foil, where the images are placed within the design is extremely important in determining the number of passes it will take to foil stamp the piece on press. This is one area in the design process where communication with the foil stamper could possibly save production time and money. A slight change in the placement of an image may save an entire pass on press. ›› more